TOGETHER WE CAN MAKE FRIZZ HISTORy
John Frieda, the first brand to fight frizz, is primed to be the one that eliminates it, forever.
Brave’s latest pan-European digital campaign for the brand’s new Forever Smooth Anti-Frizz Primer began with a pre-launch teaser film, announcing that ‘Frizz, your days are numbered’ – and heralding a bold new vision and style for the brand.
This piece, and our follow up launch film and social activity, is linked to the new global creative strategy that is getting women everywhere to reconnect with the brand under the banner of 'Me&John. Together we can'.