We are Brave.

JOHN FRIEDA


 

 

 

TOGETHER WE CAN MAKE FRIZZ HISTORy

John Frieda, the first brand to fight frizz, is primed to be the one that eliminates it, forever.

Brave’s latest pan-European digital campaign for the brand’s new Forever Smooth Anti-Frizz Primer began with a pre-launch teaser film, announcing that ‘Frizz, your days are numbered’ – and heralding a bold new vision and style for the brand.

This piece, and our follow up launch film and social activity, is linked to the new global creative strategy that is getting women everywhere to reconnect with the brand under the banner of 'Me&John. Together we can'.

 
PANASONIC – LUMIX G3 ‘SMALL CAMERA. EPIC SHOTS.'

PANASONIC – LUMIX G3 ‘SMALL CAMERA. EPIC SHOTS.'

MOTORS.CO.UK – FIND CARS WITHOUT THE CARFUFFLE

MOTORS.CO.UK – FIND CARS WITHOUT THE CARFUFFLE

BECOME A PIECE OF GREEN & BLACK’S

BECOME A PIECE OF GREEN & BLACK’S