Time to stop - Motors.co.uk
An interactive, multi-device, digital experience that highlights the dangers of distracted driving.
In recognizing that mobile phones have become second nature to most people it was important to look at how interacting with hand-held devices can also cause significant hazards when driving.
We partnered with Motors.co.uk and created a multi-device driving experience that mimics common scenarios whilst adding in hazard prompts to time your reaction speed. When users begin the experience, they’re asked to provide their phone number and log in using Facebook, so that scores can be compared to friends within their region in real time. The game then takes the user on a virtual car ride, testing their attention and reflexes.
Once a user was fully immersed in the “game” we would trigger a phone call to their mobile to test their level of distraction and when the phone was answered, an accident would be triggered on-screen with campaign messaging bringing to the users attention the consequences of distracted driving.
Additionally the larger ambition of the campaign is to gather 100,000 signatures to an online petition with petition.parliament.uk to hopefully mandate the creation of a national safety campaign that highlights the dangers and impact of using a hand-held device while driving.