FROM HERE TO HEAR
With an emphasis on the pre-eminent heritage of the Technics range, and building on our ‘Rediscover Music’ platform for the brand, Brave’s new UK campaign combines print and online to relaunch an icon.
We identified the long-sought return to production of Technics’ legendary direct-drive turntable, now SL-1200G, as an entry point for the new range. Alongside our digital display ads and social posts, the press campaign will run from November through into January 2017 in music and tech publications, national press supplements and men’s lifestyle titles.
Monochrome studio imagery complements straightforward hero product shots and, in combination with our ‘FROM HERE TO HEAR’ messaging, emphasises the direct connection between music as originally recorded and exact reproduction for the ultimate in home playback.