We are Brave.

Superdrug








 

That Superdrug Feeling

Following our recent Superdrug pitch win, we have been working on a completely new creative direction for the brand. The campaign aims to define ‘That Superdrug Feeling’ in a Brave new light and showcase Superdrug like never before. 

In each ad, daring, bold, cheeky, fun, colourful and fierce individuals express the new brand personality, which is always underpinned with a ‘Super Smug’ money saving message to encapsulate everything you feel when you shop in-store or online.

Shot by music video director, Craig Moore (We Are Familia) this upbeat brand ad is the first in a series of seasonal commercials aimed at targeting hero cosmetic and gifting occasions throughout the year.

 

 
 
 
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