SHADES OF ME
A bespoke film generator that shows what your hair colour and Instagram feed say about you.
In understanding that the colour of a woman's hair is a unique part of her identity, we wanted to leverage this key truth and elevate 'colour' into a conversation about her, unearthing the science behind colour and what it says about her personality.
Linked to her hair colour and using her social media feeds, our 'Shades of Me' app intelligently scans for the defining colours of her life. Via a simple and magical user experience, the result is a highly personalised and empowering 15 second film, featuring both her own content, plus beautifully shot beauty and style edits.
With a bespoke recommendation of John Frieda products to complement and care for her hair shade, the experience links seamlessly through to the retailer to purchase the products.