True to the Filmmaker’s Vision
Building on our 2015 ‘Mastering the Magic of Light’ platform, our new global campaign brings to life Panasonic’s cinematic credentials and Hollywood collaborations while highlighting their televisions' new HDR 4K technology.
For this ambitious project we collaborated with acclaimed filmmaker Vanja Černjul ASC, whose credits feature some of the industry’s most pioneering cinematography, including the Netflix series Marco Polo.
Our core campaign was made up of a 3-minute short, Converging Beams, shot in 4K and mastered in HDR, which told the story of two lovers on a journey to rebuild their relationship. Woven into the narrative were scenes crafted to visually explore the TV’s 4K Pro and HDR picture quality technologies, resulting in a picture both truly exceptional and ‘True to the Filmmaker’s Vision’.
The stunning film-led campaign is appearing across cinema, TVC, digital, print and social channels now.
The complete film, showing in all its 4K glory on screens in stores nationwide.
The Director’s Commentary
Vanja discusses his collaboration with Panasonic, and how new technologies like HDR and 4K Pro are helping to bring the Hollywood experience home.
Bringing together the stories in front of and behind the camera, the brand film forms the basis of our extensive cinema, TVC and digital campaign.