We are Brave.

PANASONIC


LUMIX G6

THE LUMIX G6 CHALLENGE

The impressive LUMIX G6 stacks up against it bigger, bulkier, and more expensive DSLR competitors – but rather than just say that in our comms, we believed a more compelling story would be to prove it.

We gave a LUMIX G6 and equivalent DSLR to pro photographer David Eustace and put the cameras through their paces in a variety of challenging situations across Indonesia that would test them, and us, to the limits.

Alongside capturing some truly awe-inspiring photography (subsequently featured in Creative Review), the campaign showed unequivocally that LUMIX G6 was FASTER, CLOSER, SMARTER.

 
FARROW & BALL – UNMATCHED

FARROW & BALL – UNMATCHED

PANASONIC – ‘EVERYTHING YOU LOVE IN ONE PLACE'

PANASONIC – ‘EVERYTHING YOU LOVE IN ONE PLACE'

PANASONIC – LUMIX GH3-MINUTE MOVIES

PANASONIC – LUMIX GH3-MINUTE MOVIES