Brown-Forman Graduate Scheme
Selling a job to work at the home of one of the world’s most iconic brands should be relatively simple, however awareness of Brown-Forman among graduates is low. As such, Brown-Forman tasked us with a campaign that would promote their Graduate Scheme to the UK’s top marketing graduates.
To help them stand out in a market where graduates default to the better known brands such as P&G, Unilever and Mars, we decided to leverage their best asset, Jack Daniel’s.
Through a series of posters and adverts, we created a campaign that used iconic Jack Daniel’s photography to recruit the top marketing graduates, driving them to the careers page to apply.
The scheme's most successful application rate to date.