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Work at the home of Jack Daniel’s



Brown-Forman Graduate Scheme

Selling a job to work at the home of one of the world’s most iconic brands should be relatively simple, however awareness of Brown-Forman among graduates is low. As such, Brown-Forman tasked us with a campaign that would promote their Graduate Scheme to the UK’s top marketing graduates.

To help them stand out in a market where graduates default to the better known brands such as P&G, Unilever and Mars, we decided to leverage their best asset, Jack Daniel’s.

Through a series of posters and adverts, we created a campaign that used iconic Jack Daniel’s photography to recruit the top marketing graduates, driving them to the careers page to apply.

The result?

The scheme's most successful application rate to date.

 

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Brown-Forman Graduate Scheme

Selling a job to work at the home of one of the world’s most iconic brands should be relatively simple, however awareness of Brown-Forman among graduates is low. As such, Brown-Forman tasked us with a campaign that would promote their Graduate Scheme to the UK’s top marketing graduates.

To help them stand out in a market where graduates default to the better known brands such as P&G, Unilever and Mars, we decided to leverage their best asset, Jack Daniel’s.

Through a series of posters and adverts, we created a campaign that used iconic Jack Daniel’s photography to recruit the top marketing graduates, driving them to the careers page to apply.

The result?

The scheme's most successful application rate to date.