Made It My Own
This year, Annie Sloan, creator of Chalk Paint and world-famous colour expert, is celebrating 25 years of inspiring products and ideas, helping people breathe new life into their furniture and transform their living spaces.
And, following a successful pitch, we’re delighted to announce that our first campaign for the brand launches this week. We’re giving Annie Sloan painters the tools to create their own projects, and then share a framed picture of their masterpiece in our online Made It My Own gallery and via their social channels.
With the support of over 1,500 stockists and an ever-increasing Annie Sloan fan base worldwide, the socially-led campaign provides a central hub for the Annie Sloan community to share their creations, while demonstrating the versatility of the Annie Sloan range. The work will run across global print, digital, social and online films, featuring exclusive Annie Sloan prizes for the gallery’s most popular submissions.