How will brands balance personalisation and privacy – and define the future of digital marketing…
We’re pleased to announce our inaugural dinner debate, during which we'll look at the current opportunities and challenges of our industry.
The meteoric rise of the web, mobile devices and the internet of things gives us a tantalising glimpse of an inspiring future – one enriched by beautifully personalised communications, fuelled by an ever expanding and intelligent data set that logs our every like, want and need.
Brave believes that Courage Counts – and that the future winners will be brands that make a courageous analysis of big data to drive bigger and bolder creative campaigns that engage through personal and contextual relevance. Where historically we have focused on disruption, the future will be defined by brands working in harmony with people through a deeper, data-driven understanding.
But therein lies the rub. The hacking of big data over recent months and years has brought into the spotlight the issue of where a consensual line might exist between offering personalisation while respecting an individual’s privacy.
Alongside speakers from Google and Facebook, Brave will be leading a debate on the vital issue of our time for brands – how do we define the future of digital marketing within these increasingly blurred lines.
Look out for follow up content and a summary of the key themes emerging from the debate.