Just in time for our summer health kick we’re delighted to announce we’ve just picked up wearable fitness and sleep tracker Fitbug as our newest client.
At its heart, our work will aim to encourage healthier, fitter lifestyles for wearers of the Fitbug ‘Orb’, and we’re thrilled to be an integral part of the brand’s ambitious plans.
Our role will be to build awareness and drive retail sales with a campaign built around advocacy, endorsement, events and through social/digital channels in the UK, with potential for the model to be rolled out across other key markets including the US.
What’s more, we’ve already worked out that the exhaustive 50m walk from the office to the White Horse earns us about three vitality points. One step at a time…