Thematically rich and symbolically dense, Breaking Bad respects its audience, expecting them to find – and delight in – the interwoven elements that make up its fabric.
The pioneer and the underdog of a television movement that that has in recent times flipped the TV/feature film balance of power. This isn’t just a story of one man’s transformation, this is a story of transformation of an industry. To quote a famous Cannes archive – The show was axed after 2 seasons but Netflix risked a 3 to get a 10 – and boy did it get a 10.
This 50-minute seminar explores how we can take inspiration from the path Breaking Bad has created for others to follow. Networks are more willing to take risks on ideas; writers and producers have the permission, and renewed belief to push for truly original thinking. Brands, clients and agencies could all use a little of Walter White’s makeup – a willingness to break the rules, break ‘bad’ even (lower case ‘b’s), when their motives are genuine and sincere.