We are Brave.

News


WHAT'S GOING ON

 

Diversity in Advertising Award

 

We’re proud to be one of only five agencies shortlisted from more than 50 entries into Channel 4’s Diversity in Advertising Award, an annual competition with the important goal of improving diversity in advertising. Here’s hoping our idea for Panasonic, for this year’s theme of non-visual disabilities, can go one further and scoop the prize of £1million in free media.

For more on the awards click here

Read the full article on Campaign Live here

Creativity of the Criminal Mind

Join us at Advertising Week Europe, where our very own professor Dave Lawrence will be taking a fascinating look at the underbelly of creativity, to see what lessons can be gleaned from the criminal fraternity’s often inspired approach to problem-solving.

Get your tickets here – or even better work out how to break in to the auditorium for Brave’s eye-opening presentation at AW Europe on 20th March.

We’ve got that Superdrug feeling

Some fab news for Feb: following another successful pitch we’ve been appointed to create the advertising for famous health and beauty retailer Superdrug – with pre-production for our exciting TVC campaign already well underway.
 
The work will take ‘that Superdrug feeling’ in a bold, daring new direction, getting viewers to see the brand like never before and inspiring them to feel beautiful. Look out for the ads launching in the spring, and then targeted to a range of key dates throughout the year.

I am Reindeer - Caroline Paris, CD

Everyone assumes Rudolph is male. She’s not. In fact, all the Christmas reindeer are female. Because only females have antlers at Christmas. 

So this year, SheSays wanted to shine the spotlight on 9 female creative leaders in support of women who go above and beyond. After receiving a nomination or two, our very own CD Caroline Paris was selected to be part of the final line up. Read the full article here and see what she’s got to say on women at the top, proud career moments and now being a SheSays Reindeer 2016.  

Read full article here

Greenpeace… Not every cat has 9 lives

Recently appointed by Greenpeace, Brave has been working on an exciting new initiative devised to help save the critically endangered Sumatran tiger. The activity will launch next summer… details to follow, so watch this space. 

We’ve only gone and won...

HouseSimple

After a competitive pitch, we’ve welcomed another client to the Brave fold this summer.

Look out for our work for HouseSimple.com appearing across TV, print, OOH, digital and radio channels soon.

The Rufferendum

Funny dog videos and Kick ass EU Referendum facts.


Because reading endless articles about the EU referendum is dryer than a eurostar baguette, we’ve trained our pack of trusty hounds to sniff out the meaty morsels, facts and answers to the big questions on the EU debate so you don’t have to.

 

For facts and answers head here: http://www.therufferendum.eu

We’ve only gone and won...

Hyperoptic and feelunique.com

After a hectic couple of months we’re pleased to announce that, following competitive pitches, we’ve welcomed two new clients to the Brave fold: super-fast broadband provider Hyperoptic and online beauty retailer feelunique.com  

Look out for the work, appearing across TV, print and digital channels soon.

Work at the home of Jack Daniel’s

Brown-Forman Graduate Scheme

Selling a job to work at the home of one of the world’s most iconic brands should be relatively simple, however awareness of Brown-Forman among graduates is low. As such, Brown-Forman tasked us with a campaign that would promote their Graduate Scheme to the UK’s top marketing graduates.

To help them stand out in a market where graduates default to the better known brands such as P&G, Unilever and Mars, we decided to leverage their best asset, Jack Daniel’s.

Through a series of posters and adverts, we created a campaign that used iconic Jack Daniel’s photography to recruit the top marketing graduates, driving them to the careers page to apply.

The result?

The scheme's most successful application rate to date.

 

Annie Sloan turns 25

 

Annie Sloan turns 25

This year, the original Chalk Paint is 25 years old, and to celebrate their ‘Annie-versary’ Annie Sloan are transforming 25 community spaces around the world. Running across social, digital and supported by her global network of stockists.

Annie's asking her customers, friends and followers to nominate somewhere in need of a fresh lick of paint, and a new lease of life, to be transformed as part of the #25Project.

The campaign kicked off at Annie’s local, East Oxford Community Centre, to inspire other communities to get behind their local spaces.

Know somewhere that needs some tender loving creativity? Then get nominating at anniesloan.com/25Project

 

The Patron's Lunch

To celebrate The Queen’s patronage of over 600 charities and organisations, on 12th June The Mall in St James’s Park will be transformed for its largest ever street party. Brave created this delicious print campaign to remind the nation to get together and celebrate this unique occasion by doing something great for their local communities.

We’re asking people up and down the country to have a bash and raise some cash by hosting their own Patron’s lunch street parties.. If you haven’t got involved yet, find out more at thepatronslunch.com and join the nation and commonwealth in baking it a day to remember!

Welcome Mike, our new ECD

We’re thrilled to welcome Mike Nicholson to the Brave family as our new Executive Creative Director.

With 20 years’ experience at some of advertising and digital’s most illustrious names, including AMV BBDO, Toaster, W&K and Adam & Eve DDB (winning bucketloads of awards along the way), Mike’s pedigree for producing creatively and commercially outstanding work is second to none.