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WHAT'S GOING ON

 

I am Reindeer - Caroline Paris, CD

Everyone assumes Rudolph is male. She’s not. In fact, all the Christmas reindeer are female. Because only females have antlers at Christmas. 

So this year, SheSays wanted to shine the spotlight on 9 female creative leaders in support of women who go above and beyond. After receiving a nomination or two, our very own CD Caroline Paris was selected to be part of the final line up. Read the full article here and see what she’s got to say on women at the top, proud career moments and now being a SheSays Reindeer 2016.  

Read full article here

Greenpeace… Not every cat has 9 lives

Recently appointed by Greenpeace, Brave has been working on an exciting new initiative devised to help save the critically endangered Sumatran tiger. The activity will launch next summer… details to follow, so watch this space. 

We’ve only gone and won...

HouseSimple

After a competitive pitch, we’ve welcomed another client to the Brave fold this summer.

Look out for our work for HouseSimple.com appearing across TV, print, OOH, digital and radio channels soon.

The Rufferendum

Funny dog videos and Kick ass EU Referendum facts.


Because reading endless articles about the EU referendum is dryer than a eurostar baguette, we’ve trained our pack of trusty hounds to sniff out the meaty morsels, facts and answers to the big questions on the EU debate so you don’t have to.

 

For facts and answers head here: http://www.therufferendum.eu

We’ve only gone and won...

Hyperoptic and feelunique.com

After a hectic couple of months we’re pleased to announce that, following competitive pitches, we’ve welcomed two new clients to the Brave fold: super-fast broadband provider Hyperoptic and online beauty retailer feelunique.com  

Look out for the work, appearing across TV, print and digital channels soon.

Work at the home of Jack Daniel’s

Brown-Forman Graduate Scheme

Selling a job to work at the home of one of the world’s most iconic brands should be relatively simple, however awareness of Brown-Forman among graduates is low. As such, Brown-Forman tasked us with a campaign that would promote their Graduate Scheme to the UK’s top marketing graduates.

To help them stand out in a market where graduates default to the better known brands such as P&G, Unilever and Mars, we decided to leverage their best asset, Jack Daniel’s.

Through a series of posters and adverts, we created a campaign that used iconic Jack Daniel’s photography to recruit the top marketing graduates, driving them to the careers page to apply.

The result?

The scheme's most successful application rate to date.

 

Annie Sloan turns 25

 

Annie Sloan turns 25

This year, the original Chalk Paint is 25 years old, and to celebrate their ‘Annie-versary’ Annie Sloan are transforming 25 community spaces around the world. Running across social, digital and supported by her global network of stockists.

Annie's asking her customers, friends and followers to nominate somewhere in need of a fresh lick of paint, and a new lease of life, to be transformed as part of the #25Project.

The campaign kicked off at Annie’s local, East Oxford Community Centre, to inspire other communities to get behind their local spaces.

Know somewhere that needs some tender loving creativity? Then get nominating at anniesloan.com/25Project

 

The Patron's Lunch

To celebrate The Queen’s patronage of over 600 charities and organisations, on 12th June The Mall in St James’s Park will be transformed for its largest ever street party. Brave created this delicious print campaign to remind the nation to get together and celebrate this unique occasion by doing something great for their local communities.

We’re asking people up and down the country to have a bash and raise some cash by hosting their own Patron’s lunch street parties.. If you haven’t got involved yet, find out more at thepatronslunch.com and join the nation and commonwealth in baking it a day to remember!

Welcome Mike, our new ECD

We’re thrilled to welcome Mike Nicholson to the Brave family as our new Executive Creative Director.

With 20 years’ experience at some of advertising and digital’s most illustrious names, including AMV BBDO, Toaster, W&K and Adam & Eve DDB (winning bucketloads of awards along the way), Mike’s pedigree for producing creatively and commercially outstanding work is second to none.

Nominated for Design Strategy of the Year

The Golden Age of Battersea

We are proud to be nominated for Design Strategy of the Year by The Drum Marketing Awards for Battersea Power Station Development.


To bring this stunning development to life, we created a press and digital advertising campaign, commissioning Danish illustrator Mads Berg to create a stunning suite of illustrations inspired by art deco travel advertising of the 20s and 30s.

The idea was to use Battersea’s iconic architecture as the focal point for each execution, to communicate the key messages for the development; including apartment availability, community benefits, the range of living space available and its proximity to the buzzing centre of London – a truly mixed-use destination.

 

Latest from el Jimador

Latest concepts for el Jimador in the US

Tequila brands never have a stand out ‘bar call’, with consumers simply asking for ‘tequila’! So, to get el Jimador front of mind for consumers, we created concepts for the US, tying in with key activity and dates for the brand.


Day of the Dead

Hispanic cultural holidays are growing in popularity in the US, so Day of the Dead was the perfect time to get consumers to raise the Mexican spirit to bring the party to life.

Working with commissioned illustrator, Raul Urias, we created a visual that put the product at the heart of the celebrated Hispanic cultural holiday.
 

108072 El Jimador DOTD A1 Key Visual ENG.jpg
 

Jimi el Jimador

Jimi el Jimador provides a fun and engaging experience for consumers in the on trade, bringing the brand to life.

From harvesting agave to being a lucha libre champion, we told Jimi’s story through Raul Urias’ illustrations, to enhance this experiential platform and link him to the brand identity, Mexology. 

 

Flavors

Although el Jimador is far smoother, most consumers think of tequila as a punishment drink, resulting in ‘tequila face’.

el Jimador Flavors, Mango Mango and Mexican Lime provide an easier introduction into these high energy occasions with their flavourful and refreshing tastes. Using a vibrant 3D design, we created a key visual that would communicate just that.

 

Brave @ Silicon Beach

Felix Morgan, our Innovation Lead will be guest speaker at this years Silicon Beach. An event that brings together the UK’s leading strategic thinkers, digital innovators and people who look at brands.

They'll showcase their challenges and the challenges of the 21st century from a slightly different perspective. For more on the event click here