LUMIX 4K PHOTO
We recently launched Panasonic’s new range of 4K cameras, bringing to life a proposition of ‘making moments unmissable’.
Our TVC uses the simple analogy of a child’s flip book, demonstrating how the flexibility and control of 4K video enables you to shoot, select and save the perfect moment to cherish forever as a high-quality still.
Online, targeted rich media took visitors through an interactive demonstration of the camera’s unique benefit, letting them select the perfect frame from a nature film to save as a 4K image.
Driving to purchase, our selector tool helped camera buyers navigate the complex and potentially confusing category by suggesting a camera for them based on a few simple responses, designed to discover their photographic ambitions and shooting styles.