THE ONE FOR YOU
The sheer amount of choice, and tech-speak, found within the serious camera category can overwhelm would-be buyers.
With that front of mind, we created a bold pan-European campaign for Panasonic’s LUMIX G range. By letting people identify themselves with one of several camera character types, we were able to create a deeper emotional connection.
From hipstery cool kids to aspiring film directors, we showed that there’s a LUMIX G for everyone, and helped photographers ready to take their next step find ‘the one’ for them.