We are Brave.

PANASONIC


LUMIX G

 

 

 

THE ONE FOR YOU

The sheer amount of choice, and tech-speak, found within the serious camera category can overwhelm would-be buyers.

With that front of mind, we created a bold pan-European campaign for Panasonic’s LUMIX G range. By letting people identify themselves with one of several camera character types, we were able to create a deeper emotional connection.

From hipstery cool kids to aspiring film directors, we showed that there’s a LUMIX G for everyone, and helped photographers ready to take their next step find ‘the one’ for them.

 
 
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