OUR SPIRIT UNITES US
It's not every day you can say you've been pulled over by the police for riding a fire-breathing dragon on the open road before breakfast. But our latest global campaign for el Jimador Tequila was never going to be your average shoot.
To connect to our non-linear millennial audience, we celebrated both individual inspiration and the power of communal creativity, featuring three diverse artists from across the US – an electro musician, a guerrilla projection collective and a mixed media artist/sculptor. Our Mexology project saw them collaborating to put on a spectacular event that re-imagined the disused Michigan theatre and brought the town’s spirited community together for one unforgettable night.