DIFFERENT LIVES,ONE SPIRIT
It's not every day you can say you've been pulled over by the police for riding a fire-breathing dragon on the open road before breakfast. But our latest global campaign for El Jimador Tequila was never going to be your average shoot.
To connect to our ‘non-linear millennial’ audience, we celebrated both individual inspiration and the power of communal creativity, featuring three diverse artists from across the US. Our Mexology project saw them collaborating to put on a spectacular event that reimagined the disused Michigan theatre and brought the town’s spirited people together.