John Frieda - Dream Curls
To celebrate the latest 'curl revival’ as seen in the beauty world, we wanted to join in the conversation and highlight John Frieda’s Dream Curls range of products. Our idea was to find some of the UK’s most beautifully natural curly influencers and get them to tell us their most intimate feelings about life with curly hair, how it makes them feel, the secrets to managing and taming it, and why they now love it. From the tips & tricks to how they use the Dream Curls range, we wanted them to reveal the insights that only other ‘curlies’ would relate to, and in doing so form a lively social conversation with like-minded women.
Shooting with Vicky Lawton at Rankin, the result was a series of beautiful, honest and aspirational films that would live in relevant digital and social spaces.
Dream Curls Film