From organic chocolate to premium chocolate
(that happens to be organic)
Over seven years and countless campaigns, our award-winning work with Green & Black’s was underpinned by a truth that revolutionised how the brand was marketed and perceived.
Where previously the brand had appealed to a niche, yet passionate audience for whom the chocolate’s Fair Trade and organic credentials were the driver, we shifted the focus to everyday luxury.
Premium art direction and photography were complemented by a sophisticated tone of voice, while innovative media placements helped deliver returns that consistently dwarfed investment – like our unofficial sponsoring of the clocks going forward, the perfect conduit to the brand’s desired cultural shift to dark chocolate.