Taking Ecover from 'gentle to the planet' to 'gentle around the home'.
Our brand story with Ecover began in 2007, with a launch campaign that showed all those who cared about the planet that buying Ecover was the ECOLOGICAL next step. Where media didn't exist, we created it to outthink where we couldn't outspend, including a national outdoor campaign at recycling banks.
Seven years on, and following another successful, efficacy-focussed campaign 'Powered by Nature', we’ve shifted our thinking to identify a different audience (from ‘Eco Eve’ to ‘Family Fiona’). Our positive, upbeat TV ad and supporting comms illustrate that ‘Ecover doesn’t just protect my world, it protects my family too’ – so everyone can Feel Good Cleaning.