Be the challenger that defines the market by building search around the consumer need.
Our brand story with Motors.co.uk has recently begun, but we’ve already helped them become a major player in the car-buying world.
Previously, Auto Trader, the all-conquering Goliath to our David, had a monopoly on the car search market, which by extension let them dictate how consumers search and how much dealers pay to advertise with them.
By restructuring the search process around consumer need, our first nationwide campaign for the brand is helping to hero the functional benefit of the brand’s new Smart Search, while also making the brand memorable through ads that highlight the car buyer’s anxieties.
Since working with Motors, average daily visits are up 122%, daily page views by 234% and total interactions by 158%. And with active buyer calls up 61% too, our client’s courage to sign off a giant headless chicken and spooky car merry-go-round is counting where it matters.