Annie sloan wall paint
Famous for their Chalk Paint, Annie Sloan are now bringing their expertise to the wall paint category.
When we learned that the product was inspired by Annie’s own experiences, and developed to be a tough, water-based paint that could take whatever her family life throws at it (often literally), the answer was obvious…
Through a series of ads any parent could identify with, we showed how this new, scrubbable wall paint was ‘real-family tested’ by the Sloan family – giving us an authentic point of difference from more established wall paints.
Our beautifully crafted global print campaign is running in the likes of Living Etc., Period Living and House Beautiful, supported by digital and social.