The grand tour
Clarkson’s return to the world’s screens was never going to be a small affair. And neither was the marketing campaign that launched it.
Our digital and social activation of new Amazon Prime show The Grand Tour is making one of the most talked about TV events of the year even more unmissable, around the theme of ‘What could possibly go wrong?’
In the UK our interactive YouTube masthead and homepage takeovers revealed behind-the-scenes content and got fans excited about the launch – and we assisted in the development of partnership activity with The Guardian, Buzzfeed and LADbible.
Across The Pond our social films and content pushed digital boundaries to introduce the show and the guys to the US audience in a memorable way, with some posts nearing the 10 million view count.
As well as our innovative solutions in the digital and social space, we’ve delivered a huge volume of display ads to meet the demands of a high budget media schedule across the US, UK and Germany, and we’ll be continuing to support the show with weekly content around each episode between now and February 2017.