BRAVE TAKES PANASONIC PAN-EUROPEAN IN BID TO ‘OWN’ 3D

Panasonic Viera 3D from Brave on Vimeo.

Global electronics giant Panasonic is running its Viera 3D “Crossroads” commercial – created by Brave – in 27 pan-European countries, in a bid to establish the brand as the ‘owner’ of the 3D space.

Brave is supporting the 30-second TV commercial with a fully integrated campaign involving cinema, outdoor, press and digital.

The pan-European campaign broke in early October, establishing Panasonic Viera as the dominant 3D force for Christmas 2010.  Aimed at ‘early adopters’, the advertising faced the challenge of conveying the magic of 3D via 2D screens – but Brave’s Creative Director Colin Jones, explained that the agency came up with an idea that would demonstrate the feature.