To Have and to Hold

Here at Brave, we have a history of creating surprising and engaging tactical ads for Green & Black’s, but it’s always been about more than just tactical advertising, trying to cash in on a sales opportunity. Part of our strategy through the years has been to build a consistent and distinctive tone of voice, to help engage our audience. These type of tactical opportunities, that leverage national events but aren’t always necessarily pure chocolate occasions, help to keep the brand fresh, relevant and on people’s radar outside of the more traditional chocolate occasions, and reinforce this special part of our brand DNA, our tone of voice.