Green & Black’s Taste Assistant

When Green & Black’s told us they were looking for a new Taste Assistant, we realised that for anyone who loves chocolate, this was the dream job – and for the client, a great opportunity to build a brand following.

We made a cinema ad and launched a social media campaign to recruit a) a new full-time Taste Assistant and b) a Taste Panel for those who wanted to get involved, but didn’t fancy switching careers.