Case Study : Dynamo TV

Client / Brand

Panasonic TA1 HD handheld video camera

Disciplines

Online, Social Media

Campaign Summary

We added some magic to Panasonic’s first ever Full HD handheld pocket video camera, the TA1, by teaming up with cult UK street magician Dynamo to create eight weekly videos for the Panasonic UK YouTube channel — performed with celebs such as Tinie Tempah, Ian Brown, Keith Lemon and Rufus Hound.

‘Dynamo TV’ created a huge online buzz through social media and an ever-increasing number of blog posts. Dynamo cast his spell over an amazed ‘youth’ target audience, who spread the word via Facebook and Twitter.

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Highlights and results

• All eight episodes were within the top 3 most viewed videos in the entertainment category on YouTube, and in the top 20 most viewed videos on the site for eight weeks in a row (source: YouTube insight).
• The campaign delivered a return of £1.66 for every £1 invested