Cockfights!

Fridge Raiders Cockfights from Brave on Vimeo.

How do you get 16- to 25-year-old lads to engage with an FMCG website? Simple – you host it on Nuts.co.uk and fill it with blokes dressed in chicken suits kicking the cluck out of each other.

Getting the client to buy the work was the easy part. We had a harder time convincing Nuts to run our banners, which they originally deemed “too crude”. Hmmm…