Case Study: Moët Atelier

Client / Brand - Moët / LVMH

Disciplines - Experiential, Retail, Advertising (Press, Underground digital, On-line), Digital

Campaign Summary

Over the Christmas period Moët was being severely discounted in the top supermarkets damaging their brand perception. Brave were engaged to develop a premium pop up shop offering to generate positive brand PR to counter this. Accordingly Brave created The Moet Atelier offering personalised Swarovski crystal-encrusted bottles as a Christmas gifting solution, retailed through a super premium Atelier (artisan workshop) on New Bond Street.

This activity was augmented with an exclusive corporate online service that allowed LVMH to increase the impact of their budget, extend their presence and brand exposure over the busy Christmas as well as recoup the monies through retail.

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Highlights and results

• Advertising reached 11 million adults with a huge amount of press coverage and talkability.
•  £960k PR media value generated equivalent to 160% of project target.
•  Atelier sales at 156% of target.